Product & Design Portfolio
2010–Present
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Contents
Snap · Tesla · Uber · Apple · Google · Early Client Work · Sketches
(Projects are listed in reverse chronological order.)
Snap
2021–2024
In 2021, Snap began work on its in-house mapping platform, in an effort to migrate away from Mapbox. I was brought in to reimagine Snap Map from the ground up.
Tesla
2016
In 2016, Tesla asked me to reimagine what navigation might look like in the age of autonomous vehicles. The full case study can be found here.
I have continued to evolve the design:
Uber
2015
In 2015, I was recruited by former Apple colleagues to help rapidly jumpstart Uber’s internal mapping efforts amid rising tensions with Google over autonomous vehicle technology and talent.
At the time, Google Maps powered Uber’s global rider and driver apps—but leadership feared access could be revoked at any moment. The project was a top-priority, high-visibility initiative with direct implications for business continuity, strategic independence, and the valuation of what was then the world’s most valuable startup.
The first versions of Uber’s in-house maps and routing platform (150M+ MAUs as of 2025) are pictured below:
Apple
2011–2015
From 2011 to 2013, I was the sole author of Apple Maps’s cartographic stylesheet and was responsible for all aspects of Apple Maps’s look and feel.
In 2013, I was promoted and asked to build out and manage Apple’s “Cartography” organization. I oversaw a multinational and multidisciplinary team of more than a dozen designers, engineers, cartographers, artists, and researchers. Together, we were responsible for Apple Maps’s cartographic design across five platforms: iOS, macOS, Watch, CarPlay, and the web.
One aspect of Apple Maps’s visual design that I’m most proud of is the unique icons we gave to state highway shields. I personally drove this feature and made it a reality.
Another aspect of Apple Maps’s appearance that I’m really proud of is the unique icons we gave to landmarks around the world. Similar to the state shields, I personally drove this feature and chose which landmarks received this treatment.
At the time I left Apple in 2015, Apple Maps had grown to become the tenth most used mobile app in the U.S.